Pet Health
The large amount of spending on vet care (over $20 billion in the US last year) has attracted many start ups eager to enter the pet health market.
The most common focus for these companies is on modernizing the vet – pet parent relationship, typically creating platforms which allow vets to provide telehealth services to consumers. Check out the latest trends in veterinary telemedicine.
The next most common pet health niche is DNA testing for your dog or cat. We recently began tracking the sales of these products on Amazon and were surprised to find that revenue was well over $1 million per month in the US.
| Name | Who For | Description | Location | Notes |
| Vets First Choice | dogs, cats | Online pet pharmacy | US | |
| FirstVet | dogs, cats | Online vet consultations | Sweden | Secured $6 million in funding in 2018. Secured a series B funding of 18.5 million euros ($20.6 million) in 2019. |
| Fuzzy | dogs, cats | Online vet consultations | US | Secured $12.5 million to date. Acquired Fetch My Pet app in June 2019. |
| Petriage | dogs, cats | Online vet consultations | US | Markets its services to vets |
| Pet Coach | dogs, cats | Online vet consultations | US | Acquired by Petco in April 2017 |
| Chewy | dogs, cats | Online pet pharmacy | Acquired by PetSmart in 2017 | |
| Wisdom Panel | dogs | Dog DNA testing | US, Canada, UK & Australia | Owned by Mars PetCare |
| Petnostics | dogs, cats | Pet health diagnostics | US | Sells at-home urine test products |
| PrettyLitter | cats | Kitty-litter than can detect health problems in cats | US | |
| Barkibu | dogs | Online vet consultations | Spain | |
| ViaGen Pets | dogs | Pet cloning | US | |
| Orivet | dogs, cats | DNA testing | US, Canada, UK & Australia | |
| Embark | dogs | Dog DNA testing | US | |
| Pawsquad | dogs, cats | Online vet consultations | UK | |
| BasePaws | cats | DNA testing | US | Appeared on Shark Tank in May 2019 (funded) |
| One Health | dogs | Genetic testing & treatment for canine cancer | US | |
| Vetted | dogs, cats | At home vet visits. | US | Shut down in February 2020 |
| GuardianVets | dogs, cats | After hour telemedicine service for vets | US | Won the Purina Pet Innovation prize for 2019 |
| TeleVet | dogs, cats | Telehealth platform for vets | US | Received $2 million in funding in Jan 2020 |
| Sinogene | dogs, cats | Pet cloning | China | |
| Sooam | dogs | Dog cloning | South Korea | |
| PerPETuate | dogs, cats | Genetic preservation of pet DNA | US | Collecting and preserving DNA is the first step in pet cloning |
| Antagene | dogs, cats, horses | DNA testing | France | Primarily does business in Europe |
| Modern Animal | dogs, cats | Vet subscription | US | Raised $13.5 million |
| Small Door Vet | dogs, cats | Vet subscription | US | Raised $3.5 million |
| Wagmo | dogs, cats | Wellness plans | US | Raised $3 million |
| Mixlab | dogs, cats | Pet pharmacy | US | Raised $8.5 million |
| Nuzzl | dogs, cats | Telehealth | Australia | Raised $100,000 seed round |
| whiskerDocs | dogs, cats | Telehealth | US | Offers service directly to pet owners and through pet insurance companies |
| Petzey | dogs, cats | Telehealth | US | On-demand vet consultations |
| Gallant | dogs | Stem cell banking | US | Started by the founder of DogVacay. Appeared on Shark Tank in 2019 |
| Airvet | dogs, cat | Telehealth platform for vets | US | Raised $14 million Series A in June 2020 |