Whistle Labs
1355 Market Street
San Francisco, CA
www.whistle.com
Product: Whistle Tracker
Category: Pet Trackers
Competitors: Fitbark,
Tractive,
Findster
Founded: 2012
Number of Employees: 50 – 100
Estimated Annual Revenue: $34 million (averaged from Owler & ZoomInfo)
Notes
- Acquired by Mars Petcare in 2016 for $117 million
- Acquired competitor Tagg in 2015
- Raised over $30 million in venture funding
Whistle Labs makes the most popular GPS dog tracker on the market. In 2016, the company was acquired by Mars Petcare for $116 million.
Whistle currently comes in three versions:
- Whistle Go – health and GPS location tracker
- Whistle Go Explore – same as the GO, but with a longer battery life and a night light
- Whistle Fit – health and fitness tracker, without GPS tracker
In 2020, Whistle indicated that revenue growth has consistently been in the double-digits since the company started.