


APPA Creates New Membership Category for Startups (But it Costs $875)
The American Pet Products Association announced that it launched a new category for pet startups. The category, called Right Start Membership, is intended to help pet startup companies get a foothold into the industry by providing retail, marketing and pet industry...
Wag Looking to Sell Itself
The dog walking startup Wag has been exploring a sale to potential buyers. Wag received a whopping $300 million investment from Softbank in 2018. This cash was supposed to fund quick growth and international expansion. Instead, sales fell 12%, while competitor Rover...
Rover Expands into Pet Grooming
Rover, the not-quite-unicorn-status dog walking service, has expanded it’s offerings to include in-home pet grooming. Rover claims that nearly half of dog owners use professional grooming services on a regular basis. However, the current salon-focused model is...
Dog Spot Featured on The Pitch Podcast
We are huge fans of podcasts, so we were excited to listen to a pet tech company called DogSpot on the latest episode of The Pitch. The Pitch podcast is basically an audio version of Shark Tank. A startup tries to raise funds from four investors. You can’t see...