Below is a table listing significant pet tech investments or acquisitions in the last couple of years. Please let me know if I have missed anything. Investor/Buyer Amount Action Recipient/Seller Date Notes Mars Petcare $117 million acquisition Whistle dog collars...
Amazon recently launched Wag, a section of their website devoted to pet food and supplies. Wag is also the name of Amazon’s in-house dog food brand. Wag dog food is currently only available for Amazon Prime members. This strong push into pet-related ecommerce...
Mars Petcare, owners of both the Whistle tracker and the Banfield Pet Hospital chain, is offering a way for Banfield customers to get a free Whistle for their dogs. (Sorry, cats are not eligible.) Banfield members can go here to sign up to receive their free tracker....
A tiny speaker that attaches to your pet’s collar was funded on a recent episode of Shark Tank. Robert Herjavec invested $499,000 for a 33% interest in the company. The developer of the speaker, Michelle Winowich, indicated that she has sold more than $2 million...
Petnet, maker of smart food dispensers for dogs and cats, announced a partnership with Petnostics, a pet health diagnostics company. The companies claim that this will allow pet owners to make better-informed decisions about their pets food. This could work. In...
