Founded in 2014 by Ben and Ariel Zvaifler

Appeared on Shark Tank in 2016 and received a $250,000 investment from Robert Herjavec for 15% equity, implying a $1.7 million valuation. At the time, the Zvaiflers said they had generated $580,000 in sales from their boxes, which cost $29 to $39 a piece.

Bought by Petco in 2017 for an undisclosed amount.

In 2020, the company’s website was the 3rd fastest growing pet supply site in the US. Total annual traffic of 2,440,233 with 151,568 monthly unique visitors.